Re: [OSCon 2005] rfc Open Source Dynamic Data Compression

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>> I'd cite the fact that places like Google use compression for almost
>> all serving. A lot of people don't know that compression is 
>> wide-spread
>> among the big sites.
>>
>
> Yes Dan, you are right regarding the Google, however to date Google and
> Yahoo are rather exceptions than the rule for the content delivery over
> the web. It is estimated recently that only some 6% of the top 1000
> businesses are compressing their web data when possible. The most 
> common
> misunderstanding among the IT managers is that it is impossible (or 
> very
> difficult at least) to compress the dynamically generated content. They
> used to choose the dynamic content as an alternative to the compressed
> one. I want them to know that they can happily benefit from both of
> these goodies, using OS and/or commercial software (and support) when
> necessary/appropriate.

But you need to "hook" them. The fact that Google uses compression 
automatically dispels the reasons people might not find your session 
interesting: "compression is not generally compatible with most web 
browsers", "nobody is using compression", etc. My suggestion is that 
you use the fact that some of the top sites do use it successfully to 
create interest. I'd put that right in your session description. To 
emphasize what Stas said, you need to advertise what you are doing. 
That includes hooking their interest with the information that says, 
"the best know something that the rest of you don't", rather than "only 
6% of you are using compression", to which anybody can draw their own 
incorrect conclusions. :-)