Re: SER1 Interesting H**** COMMERCIAL

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Click this link you it works here

http://www.ebaumsworld.com/flash/honda-ad.html


wayne smith

----- Original Message ----- 
From: "Gilbert, Ben" <bgilbert@xxxxxxxxxxxxx.xxx>
To: <series1@xxxxxxxxx.xxx>
Sent: Tuesday, November 22, 2005 11:16 PM
Subject: SER1 Interesting H**** COMMERCIAL


> List,
>
> This is not Land Rover content but I thought that people who like cars,
and
> working with them, might enjoy this piece.  Maybe someone with spare time
> can produce a similar video while they complete their restoration!
>
> Regards,
>
> Ben G.
> 1953 80"
> Miami
>
>
>
> Read the story before going to site.
>
>  There are NO computer graphics or digital tricks in the film you are
about
> to see. Everything you see really happened in real time, exactly as you
see
> it.
>
>  The film required 606 takes. On the first 605 takes, something, usually
> very minor, didn't work. They would then have to set the whole thing up
> again. The crew spent weeks shooting night and day. By the time it was
over,
> they were ready to change professions.
>
>  The film cost 6 million dollars and took three months to complete,
> including a full engineering of the sequence. In addition, it's two
minutes
> long so every time Honda airs the film on British television, they're
> shelling out enough dough to keep any one of us in clover for a lifetime.
> However, it is fast becoming the most downloaded advertisement in Internet
> history.
>
>  Honda executives figure the ad will soon pay for itself simply in "free"
> viewings. (Honda isn't paying a dime to have you watch this commercial!)
> When the ad was pitched to senior executives, they signed off on it
> immediately without any hesitation --- including the costs.
>
>  There are six and only six hand-made Accords in the world. To the horror
of
> Honda engineers, the filmmakers disassembled two of them to make the film.
>
>  Everything you see in the film (aside from the walls, floor, ramp, and
> complete Honda Accord) is parts from those two cars. The voiceover is
> Garrison Keillor.
>
>  When the ad was shown to Honda executives, they liked it and commented on
> how amazing computer graphics have gotten. They fell off their chairs when
> they found out it was for real.
>
>  Oh. ... about those funky windshield wipers: On the new Accords, the
> windshield wipers have water sensors and are designed to start functioning
> automatically as soon as they become wet. It looks a bit odd in the
> commercial.
>
>  As amazing as this is, the commercial is actually based on an earlier
film
> from the 1970s called "How Things Move" by two Swiss self-destructing
> artifacts artists.
>
>   http://multimedia.honda-eu.com/newcars/300k_player.swf
> <http://multimedia.honda-eu.com/newcars/300k_player.swf>;
>
> P. S.  Some sharp-eyed folks claim that tires rolling UPHILL necessarily
> require computer-generated effects.
>
> Not so.
>
> The sequence where the tires roll up a slope looks particularly impressive
> but is very simple. There is a weight [in each] tire and when the tire is
> knocked, the weight is displaced and in an attempt to re balance itself,
the
> tire rolls up the slope.
>
>
>
> The G-Man
>
>
>
> To change subscription see www.landrover.net/series1/mail
>
>


To change subscription see www.landrover.net/series1/mail