SER1 Sweet 60th /Brainstorming/ 1.Resumee
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<P>Okay folks</P>
<P>until now we have:</P>
<P><FONT color=#ff3333>60th is worth to celebrate</FONT></P>
<P>which owners? <FONT color=#ff3300>worlwide owners </FONT>will demonstrate the longlivety of their LR-S1-cars (only organized/<FONT color=#ff0066>members SOG and SOC </FONT>?)</P>
<P>location : <FONT color=#ff0033>UK</FONT></P>
<P>time : <FONT color=#ff0033>Billing ?!</FONT></P>
<P>graphic services: <FONT color=#ff0033>Tom Grogg/California</FONT></P>
<P>possible sponsoring: LR/Ford/LRE/LRO etc. - Who will ask them/has the best connections, when a nearly complete concept will be ready ?</P>
<P>Proposals for event concept: </P>
<P>worlwide owners will demonstrate the longlivety of their LR-S1-cars (only organized/members SOG and SOC ?)</P>
<P>parade/meeting in UK - logistic problems/costs - cars/ owners,</P>
<P>Visit of Gaydon / Solihull</P>
<P>BBC or other televison and local newspapers</P>
<P>Lottery( maybe a sponsered New Disco or Range Stormer or a Day in the Mud, or one year LRE or LRO))</P>
<P>info stand / selling special 60th T-shirt/badges /spares/ technical information, money for SOC and SOG to give away for Charity: Greenpeace, Raobin Wood, World Vision, Aids etc.</P>
<P>Proposals for Logistic:</P>
<P>owners:</P>
<P>tents/hotels/&Bīs for the owners/ selfmanaging bedlist through the UK-members?/transfer</P>
<P>Cars:</P>
<P>Shipping the non-UK-cars/containers/customs declaration (costs mostly sponsered by .....)</P>
<P> </P>
<P>Lets have some brainstorming and completing the list !</P>
<P>Cheers for now</P>
<P>Uli with the badest english here !!<IMG height=19 src="http://graphics.hotmail.com/i.p.emsmiled.gif"; width=19></P>
<P> </P>
<P><BR><BR> </P></DIV>
<DIV></DIV>>From: Tom Grogg <tom@xxxxxxxx.xxx>
<DIV></DIV>>Reply-To: series1@xxxxxxxxx.xxx
<DIV></DIV>>To: <series1@xxxxxxxxx.xxx>
<DIV></DIV>>Subject: Re: AW: Re: SER1 60th Anniversary
<DIV></DIV>>Date: Thu, 16 Dec 2004 08:09:37 -0800
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>Ulrico,
<DIV></DIV>>I am an LR enthusiast in California, I've been watching this conversation
<DIV></DIV>>for a couple of days now. I would like to offer my graphic design services
<DIV></DIV>>where necessary. You may view my work at tomgrogg.com. Don't be put off by
<DIV></DIV>>the distance between us, I have worked with clients in Europe, Mexico and
<DIV></DIV>>Canada. Thanks to high speed DSL we are all next door. By the way my LR
<DIV></DIV>>afflictions consists of: '58 S1 88" (completely original, even the paint),
<DIV></DIV>>'72 S3 88" daily driver, 2 90 Range Rovers and an '02 Disco.
<DIV></DIV>>Regards,
<DIV></DIV>>
<DIV></DIV>>--
<DIV></DIV>>
<DIV></DIV>>Tom Grogg
<DIV></DIV>>510 31st Street Suite B
<DIV></DIV>>Newport Beach, CA 92663
<DIV></DIV>>USA
<DIV></DIV>>
<DIV></DIV>>949-673-5858
<DIV></DIV>>Fax 949-673-5355
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>On 12/16/04 2:22 AM, "Ulrico Becker" <ulrico.becker@xxxxxx.xx> wrote:
<DIV></DIV>>
<DIV></DIV>> >
<DIV></DIV>> > Actually, reading all your posts, the more I think about it, the more I
<DIV></DIV>> > think the idea could be attractive to the share holders of Land Rover, Ford.
<DIV></DIV>> >
<DIV></DIV>> > The brand is very strong and there is basically nobody who will not turn his
<DIV></DIV>> > head when seeing an old LR on the road. Unfortunately the company has
<DIV></DIV>> > totally neglected to develop the vehicle and has thus created opportunities
<DIV></DIV>> > for far east competition to conquer the major share in the market. (The SIII
<DIV></DIV>> > would have needed to be much more comfortable to match the Toyotas coming up
<DIV></DIV>> > and the company had a lousy service organisation in these years)
<DIV></DIV>> >
<DIV></DIV>> > Nevertheless LR are vehicles that have maintained a character and are, in
<DIV></DIV>> > form of the RR, socially accepted for business, leisure, socializing. Like a
<DIV></DIV>> > Porsche. (But try to go to a business meeting in a Ferrari and you will
<DIV></DIV>> > immediately be classified as a pimp)
<DIV></DIV>> >
<DIV></DIV>> > So, Ford has an interest in maintaining the brand image high and certainly
<DIV></DIV>> > some publicity will be done. And this is where we can influence this.
<DIV></DIV>> >
<DIV></DIV>> > If we come up with a convincing proposal that gives them good returns and
<DIV></DIV>> > helps Ford to launch a publicity campaign on that, why should they not
<DIV></DIV>> > listen?
<DIV></DIV>> >
<DIV></DIV>> > To give you some examples: To place the James Bond vehicle costs the company
<DIV></DIV>> > (BMW or Aston Martin)in excess of 30m Euro (30 million Euro, for anybody who
<DIV></DIV>> > does not believe it). In a company I worked previously in England we had a
<DIV></DIV>> > Formula 3000 car racing, together with other companies. Our share for this
<DIV></DIV>> > was well over a million pounds per year. And the effect? Hmmm..
<DIV></DIV>> >
<DIV></DIV>> > A get together with the LR magazines, an event demonstrating the longlevity
<DIV></DIV>> > of the products, a video show recording all LR that still are on the road
<DIV></DIV>> > could be a great event and could be a perfect platform for publicity. And
<DIV></DIV>> > the cost is relatively modest. I'd say less than 5m Euro to have it all set
<DIV></DIV>> > up. If you then buy media coverage and screen time add a nother 100m Euro to
<DIV></DIV>> > that.
<DIV></DIV>> > So, what an opportunity to bring a brand to full attention!
<DIV></DIV>> >
<DIV></DIV>> > I am sure Ford would be open to listening. But there is only one shot for
<DIV></DIV>> > us!
<DIV></DIV>> >
<DIV></DIV>> > So, volunteers needed!
<DIV></DIV>> >
<DIV></DIV>> > Ulrico
<DIV></DIV>> >
<DIV></DIV>> >
<DIV></DIV>> > To change subscription see www.landrover.net/series1/mail
<DIV></DIV>> >
<DIV></DIV>> >
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>
<DIV></DIV>>To change subscription see www.landrover.net/series1/mail
<DIV></DIV>>
<DIV></DIV></div><br clear=all><hr>Informieren, registrieren, profitieren! <a href="http://g.msn.com/8HMBDEDE/2752??PS=47575"; target="_top">Jetzt kostenlos bei MSN Hotmail anmelden!</a> Und eines von 10 T-Mobile MDA II gewinnen.</html>
To change subscription see www.landrover.net/series1/mail
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