Re: AW: Re: SER1 60th Anniversary

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Ulrico,
I am an LR enthusiast in California, I've been watching this conversation
for a couple of days now. I would like to offer my graphic design services
where necessary. You may view my work at tomgrogg.com. Don't be put off by
the distance between us, I have worked with clients in Europe, Mexico and
Canada. Thanks to high speed DSL we are all next door. By the way my LR
afflictions consists of: '58 S1 88" (completely original, even the paint),
'72 S3 88" daily driver, 2 90 Range Rovers and an '02 Disco.
Regards,

        -- 
        
Tom Grogg
510 31st Street Suite B
Newport Beach, CA 92663
USA

949-673-5858
Fax 949-673-5355


On 12/16/04 2:22 AM, "Ulrico Becker" <ulrico.becker@xxxxxx.xx> wrote:

>  
> Actually, reading all your posts, the more I think about it, the more I
> think the idea could be attractive to the share holders of Land Rover, Ford.
> 
> The brand is very strong and there is basically nobody who will not turn his
> head when seeing  an old LR on the road. Unfortunately the company has
> totally neglected to develop the vehicle and has thus created opportunities
> for far east competition to conquer the major share in the market. (The SIII
> would have needed to be much more comfortable to match the Toyotas coming up
> and the company had a lousy service organisation in these years)
> 
> Nevertheless LR are vehicles that have maintained a character and are, in
> form of the RR, socially accepted for business, leisure, socializing. Like a
> Porsche. (But try to go to a business meeting in a Ferrari and you will
> immediately be classified as a pimp)
> 
> So, Ford has an interest in maintaining the brand image high and certainly
> some publicity will be done. And this is where we can influence this.
> 
> If we come up with a convincing proposal that gives them good returns and
> helps Ford to launch a publicity campaign on that, why should they not
> listen?
> 
> To give you some examples: To place the James Bond vehicle costs the company
> (BMW or Aston Martin)in excess of 30m Euro (30 million Euro, for anybody who
> does not believe it). In a company I worked previously in England we had a
> Formula 3000 car racing, together with other companies. Our share for this
> was well over a million pounds per year. And the effect? Hmmm..
> 
> A get together with the LR magazines, an event demonstrating the longlevity
> of the products, a video show recording all LR that still are on the road
> could be a great event and could be a perfect platform for publicity. And
> the cost is relatively modest. I'd say less than 5m Euro to have it all set
> up. If you then buy media coverage and screen time add a nother 100m Euro to
> that.
> So, what an opportunity to bring a brand to full attention!
> 
> I am sure Ford would be open to listening. But there is only one shot for
> us!
> 
> So, volunteers needed!
> 
> Ulrico
> 
> 
> To change subscription see www.landrover.net/series1/mail
> 
> 



To change subscription see www.landrover.net/series1/mail