AW: AW: Re: SER1 60th Anniversary

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Hi Tom,

good to know that the idea is gaining momentum. Now the only thing that
remains to be done is to get us organized....

Ulrico

-----Ursprüngliche Nachricht-----
Von: series1-host@xxxxxxxxx.xxx [mailto:series1-host@xxxxxxxxx.xxx] Im
Auftrag von Tom Grogg
Gesendet: Donnerstag, 16. Dezember 2004 17:10
An: series1@xxxxxxxxx.xxx
Betreff: Re: AW: Re: SER1 60th Anniversary


Ulrico,
I am an LR enthusiast in California, I've been watching this conversation
for a couple of days now. I would like to offer my graphic design services
where necessary. You may view my work at tomgrogg.com. Don't be put off by
the distance between us, I have worked with clients in Europe, Mexico and
Canada. Thanks to high speed DSL we are all next door. By the way my LR
afflictions consists of: '58 S1 88" (completely original, even the paint),
'72 S3 88" daily driver, 2 90 Range Rovers and an '02 Disco.
Regards,

        -- 
        
Tom Grogg
510 31st Street Suite B
Newport Beach, CA 92663
USA

949-673-5858
Fax 949-673-5355


On 12/16/04 2:22 AM, "Ulrico Becker" <ulrico.becker@xxxxxx.xx> wrote:

>  
> Actually, reading all your posts, the more I think about it, the more 
> I think the idea could be attractive to the share holders of Land Rover,
Ford.
> 
> The brand is very strong and there is basically nobody who will not 
> turn his head when seeing  an old LR on the road. Unfortunately the 
> company has totally neglected to develop the vehicle and has thus 
> created opportunities for far east competition to conquer the major 
> share in the market. (The SIII would have needed to be much more 
> comfortable to match the Toyotas coming up and the company had a lousy 
> service organisation in these years)
> 
> Nevertheless LR are vehicles that have maintained a character and are, 
> in form of the RR, socially accepted for business, leisure, 
> socializing. Like a Porsche. (But try to go to a business meeting in a 
> Ferrari and you will immediately be classified as a pimp)
> 
> So, Ford has an interest in maintaining the brand image high and 
> certainly some publicity will be done. And this is where we can influence
this.
> 
> If we come up with a convincing proposal that gives them good returns 
> and helps Ford to launch a publicity campaign on that, why should they 
> not listen?
> 
> To give you some examples: To place the James Bond vehicle costs the 
> company (BMW or Aston Martin)in excess of 30m Euro (30 million Euro, 
> for anybody who does not believe it). In a company I worked previously 
> in England we had a Formula 3000 car racing, together with other 
> companies. Our share for this was well over a million pounds per year. And
the effect? Hmmm..
> 
> A get together with the LR magazines, an event demonstrating the 
> longlevity of the products, a video show recording all LR that still 
> are on the road could be a great event and could be a perfect platform 
> for publicity. And the cost is relatively modest. I'd say less than 5m 
> Euro to have it all set up. If you then buy media coverage and screen 
> time add a nother 100m Euro to that.
> So, what an opportunity to bring a brand to full attention!
> 
> I am sure Ford would be open to listening. But there is only one shot 
> for us!
> 
> So, volunteers needed!
> 
> Ulrico
> 
> 
> To change subscription see www.landrover.net/series1/mail
> 
> 



To change subscription see www.landrover.net/series1/mail



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